Ethics and Integrity
Ethics and integrity are part of your moral judgments about right and wrong. All of us, from employee to top manager, are confronted with moral decision making in the course of our lives. Recent scandals, such as VW’s emissions scandal (also known as Dieselgate), BP’s oil spill scandal in the Gulf of Mexico, FIFA’s corruption scandal and the WikiLeaks scandal, show how unethical behaviour may harm a carefully built reputation of organisations.

To create a corporate ethically responsible culture, it is therefore crucial to train people on a regular basis. The “To BE or not to BE?” Game is designed to train people in moral judgment and decision making in a way that is both engaging and effective.


Target Group

This game is intended for professionals, who wish to be trained in business ethics and corporate responsibility. The game has been designed as a single player game but can also be played in pairs.

Become aware of the scope and importance of business ethics

Be able to (better) recognize the moral dimensions of everyday business decisions

Develop an understanding of one’s own moral compass and strategies to deal with moral dilemmas


Game scenario

The game scenario focuses on ethical dilemmas in international bid/ sales processes. The scenario will therefore be recognizable for many professionals, such as bid managers, capture team leaders, purchase managers, legal councils, business advisors, key account managers, business developers, financial managers, line managers.

The game typically takes around 30 minutes to play and around 10 minutes longer if played in pairs.


How does it work?

Trainees play a sales manager who has to resolve a plethora of business dilemmas. On your computer screen the story will unfold in real time, as a result of the decisions you make. This learning by doing approach allows the trainee to raise self-awareness as a decision maker.

After playing the game trainees will receive objective feedback on how they tend to deal with moral dilemmas. Do they adhere to rules and regulations? Do they take multiple perspectives into account when resolving the dilemmas? This information helps them to reflect on their leadership behaviour and put them in an excellent position to improve.


What we offer

The “To BE or not to BE?” Game is delivered as a SCORM enabled game to be integrated into your organization’s Learning
Management System (LMS). It requires a Flash-enabled web browser and is optimized for pc’s and laptops.


E-learning module

Game-based E-learning Module that can be published on your LMS



Game Manual describing how to optimally use the game for informal and formal training sessions



For trainers we offer courses on how to optimally use our game modules to facilitate formal training sessions and to support informal learning.

Contact us

Please fill out the form below and we will get in touch with you as soon as possible.


Why choose us?

Unique combination of human behavior, learning and game design experts

More than 10 years of experience in developing game-based learning solutions

Deliver high level learning output for trainee, trainer and organization

Evidence based results and recommended by professionals